You have THE meeting. The CEO has agreed to give you 30 minutes. This is the opportunity you have been hoping – working – for. Now is the time to hone your presentation to perfection… or is it? Do you honestly think the CEO wants to hear you rant for 30 minutes? First of all, he or she will most likely decide in five minutes or less if you are someone he wants to do business with. And second of all, whatever you’re selling, chances are he already knows about it.
Permission by Jeffery Gitomer