If your emails are getting deleted or not getting returned, or you’re playing a numbers game (sending 1,000 – hoping for a few random responses), you’re probably also blaming the recipient or the Internet for the lack of response.

I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.

My secret to writing is not complex: I write like I talk. Writing in “speak” makes several things easy:

I was walking in the parking lot of my local Starbucks with Gabrielle, my 2-year-old daughter, in my arms, when a guy came over and started to talk to me. He told me he’d seen me give two different seminars several years ago and asked, “Hey, do you still do seminars?”

Can you recite your mission statement?

Come on! You’ve seen it a hundred times, maybe a thousand times. It’s some drivel about being number one, exceeding expectations, and building shareholder value that contains other nonsensical words that mean nothing to anyone except the marketing people who dreamed it up one afternoon.

March 29, 2012
Edmonton, Alberta will be Industrial Training International’s (ITI) operational headquarters of its new subsidiary and Canada Headquarters.  The company will continue to handle sales, marketing, design, and logistics functions out of its corporate …

I get a ton of emails from people seeking insight or asking me to solve sales dilemmas. Here are a few that may relate to your job, your life, and most important, your sales thought process right now:

More than a celebration of achievement, I am celebrating the MILESTONE of my 1,000th weekly column. Milestones are NOT goals, they’re journeys. Mine started on March 22, 1992.

Think about the last 25 sales you DIDN’T make. What happened? Why didn’t you make them? Did you study the problem, or just blame the symptoms?

In a recent comment to one of our Death Wish reports a reader mentioned a poem, ‘I could have saved a life today’.